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Inspiration - The Curve, is an outcome of the Founder and Creative Director, Prerna Adsul’s own experiences of shopping for plus size clothing in stores and online. These experiences coming out of limited choices led to conceptualization of a clothing line including Indian and Indo Western wear for plus size women like herself. Inspired to be just the way they are. The label’s philosophy is to make women feel comfortable and confident in their own size and shape irrespective of the external beauty standards.

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